A Touching Line for B. U. Bhandari

We believe you must have already seen our video related to our TOUCH philosophy and even read about our thought behind it. Well, if you haven’t, check it out on B. U. Bhandari Touch Facebook Page

Today’s post, however, is about our choice of using the ‘line art’ to design our B. U. Bhandari TOUCH creatives. We are sure you must have struck a chord when you saw the dotted lines throughout the videos and Facebook posts we have created for the brand for over a year now.15th August mailer 1

So let’s take a moment and reflect on this peculiar choice of ‘line art’.

In order to explain this, we need to take you to the Group’s history and ideology in a nutshell. The B. U. Bhandari Group started way back in the 1920’s and has consistently expanded through hard work and clear work ethics. Over the long period of 96 years, the Group is now recognised for its impeccable service, wonderful customer-care and constant innovation- be it through the product range or offerings.

The Group has 8 different brands under its umbrella and each of the brands has created its own niche in their segments. Right from automobiles to housing and footwear to animation studio, the B. U. Bhandari Group gives its customers a wide variety of services and products to choose from.

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Calyx Group – The ‘Shubh-Labh’ Offer

Calyx – A group driven by purpose and ambition has grown into diverse sectors including Construction, Telecom and Entertainment within a span of two decades. They have emerged strong in all the sectors they are into.

logoWhen we were approached for their campaign, we were excited to get associated with a group of that magnitude. “Complimenting to the size of their business, this campaign had to be big”. Calyx had decided to go very aggressive on their offers and discounts for this particular campaign!

We got thinking!

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Navi Tulshibaug – Reinventing the traditions

Pune’s best kept secret for street shopping – Tulshibaug – has been a paradise for those seeking to experience window shopping and cheap bargains. With the place gaining popularity over decades, the locals and tourists flocking the place has made the place too crowded. However, the religious, traditional, financial and emotional connect that Tulshibaug has with the Pune’s heritage is inseparable.

On that note, Team Saket got to work for our clients Maple Group and Matoshree Estates to come up with something unique whilst not disturbing the connect that Punekars have with Tulshibaug. The answer was – Navi Tulshibaug

Tulshibag Hoarding - 01

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Meher – With Warm Regards

Meher is one of our premium fashion clients. They are popular for their woolen and winter wear. When we first came across the logo of Meher, we found it to be a bit old fashioned. The logo needed a revamp. We initially thought of a reindeer as it was widely metaphorical to winter. However, many other big brands including Allen Solly and Abercrombie had a reindeer logo.

We wanted to make the logo stMeher logoand out from the rest. Our theme for brand communication was wool!

The basic premise of Meher is Woolen Wear and the first thing that comes to anyone’s mind on hearing the term wool is a sheep. We decided to make it a Vector Based Sheep which would be self explanatory.

Hence the logo.

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KEUCO – A Campaign That Awakens Emotions

logo-keucoKEUCO’s passion for the bathroom runs through its veins, and this is evident in our products. At KEUCO, bathroom awakens the emotions. It is an intimate place of well-being. It conveys elegance and luxury, and it combines aesthetics, ergonomics and functionality.

Getting associated with a Germany-based company, Team Saket had to cross their comfort zone and step into a new world; but when creative minds get to work, the tougher it is, the better it gets!

Best Bathroom Award Brochure Final2

… and it clicked! Our work went across Asia-Pacific region for this multinational client!

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Pakka Puneri – Jalan Group

JalanWhen you plan to do business in Pune, you really have to make sure you fit in. Although very progressive and educated, Punekars are pretty uptight about who they let in their elite circle of being a Punekar.

So when a big brand like the Jalan Group of companies came to us with a problem, we were taken by surprise. Now it so happened that the group who is into real estate and constructions, had noticed that many of their projects were given a stepmotherly treatment by Punekars living in the city areas and ‘Prabhat Road’. Perplexed about the possible causes, the client came to us to dig deeper and give them a transparent report on where they fall short.

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A Hook is all it takes – Bhujbal Brothers

BhujbalWhen we talk about work that we did which received tremendous response, our campaign for Bhujbal Brothers’ real estate group comes to mind instantly. There is a reason for this. In 2013, the group approached Saket with a clear requirement- they had 10 different real estate projects in Pune which needed to be publicised and eventually of course, they needed to be sold.
After our careful analysis of the brand and its target audience, we noticed that most of the buyers were Maharashtrians who had enough money to buy a comfortable home, but, were very picky about splurging a big amount of money.

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Vidya Balan – All That Glitters

RankaOne of our oldest clients then – Ranka Jewellers wanted to do something out of the box for the launch of their 6th Shorwoom on Sinhagad Road in Pune.With a strong relation of around 20 years, they knew Saket Communications would do justice to their thoughts.

The launch had to be massive! Ranka Jewellers have a rich legacy in Pune. We had to match their legacy with someone mainstream. We were looking for a face that would be universally accepted and one that would epitomize “Being Indian” to the core..who better than Vidya Balan!

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Koyna Dam Project With A Big Bang

We, at Saket Communications, are known for an in-depth research and analysis of every client that we work on – that is what the clients have always relied us upon! When we got a call from the Irrigation Department of Maharashtra, this quality of ours was literally put to use!

U3

About Koyna Dam

Koyna is a huge water reservoir and is the lifeline of Maharashtra. It receives nearly2.5 to 5.0 meters rainfall . It is situated in Sahyadri ranges of the Western Ghats The reservoir is spread across 344 square miles and is about 260 feet deep. It holds approximately 10 x 1010 Cubic feet.

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