All of us at Saket Communications Pvt. Ltd. are really excited to announce the start of a new conversation. Beginning this month, we will be sending out “Goal गप्पा”- a tri-monthly newsletter to all our valued clients in order to inform you all about the amazing things happening at our advertising agency.
Goal गप्पा will be a platform to communicate the best of our work over three months and engage in meaningful conversations.
It was a year ago when the Modi Government launched the Smart Cities Mission and in which, Pune was selected as the 2nd Smart City across the country. On the occasion of the first anniversary of the launch of projects under the Smart Cities Mission, the Central Government chose Pune to host the festivities at the hands of our Hon. Prime Minister, Shri Narendra Modi.
Saket was already a part of the Smart Cities Mission since the logo created by one of our senior most artist- Mr. Ravi Pawar was selected as the final logo for Pune Smart City. Saket Communications pitched to be the creative partners for Smart Cities Mission’s launch event and our work was quite appreciated by the Smart City. Saket was thus selected to work on all the communication for publicity through print, outdoor, radio and digital media campaign.
Our team worked relentlessly over a week managing close deadlines and work pressure with gusto. And the result was there for everyone to see. The entire city was painted with the colours of the Smart City campaign and all radio channels were also playing the ads throughout the day. And not only Pune, the ads were also published in all the major National Newspapers! Moreover, on the day of the launch, the digital media campaign went so viral that #SmartCityPune hashtag was trending at number 1 position across India! And it was indeed a privilege to have worked on a campaign that was attended by Shri Narendra Modi, Shri Devendra Fadnavis and many other renowned dignitaries.
But to make all of this happen, there were many nights spent burning the midnight oil at the office. It was a difficult task managing and co-ordinating with the multiple people and getting approvals on each and every creative. Sparks flew, arguments erupted, creative horns were locked and each person on the team gave their absolute best towards ONE goal. And since this was Saket, yummy food was not left behind. Right from wada pav to bhurji, dal makhni and parathas- everything was arranged as motivation. And as we know, it certainly worked!
We had absolute fun along the way and the entire experience of working on a challenging project turned out to be a terrific bonding experience! As an agency there was much to learn through this experience and we certainly look forward to many more such successful projects.
Here’s a peek into all the hilarious moments of Saketians along the way… right from the work process while making our pitch presentation till the final work was done and dusted!
One of the most visible real estate brands in Pune of today – Mantra Properties – Majestique Landmarks was not always popular. Inspite of being in the real estate sector for a while, they were not visible much. Hence, they wanted a brand face that would uplift the brand to a whole new level. They approached Bollywood diva Priyanka Chopra to be their brand face. We were nowhere in the picture until then. Priyanka Chopra suggested them to work with Saket Communications as she was aware of theVidya Balan Campaign we had done previously.
One of our real estate clients, Majestique Landmarks Pvt. Ltd, recently launched one of the biggest campaigns in Pune. With 5 different projects in 5 different locations in the city, they had much business to cater to. Since sales were the main target, the concept of “Flat 30% off” was taken ahead.
“Bravery accepts no compromises. Courage doesn’t hesitate from sacrifices. The brave live their life on the edge..and they live it large. So when it is a matter of their own homes, why should they accept anything less than large?”
Shaurya Residences was the brainchild of Saket Communications for 3 S Properties, a client that wanted to build homes for defense personnel. As the message was clear, we thought of building a communications campaign on “bravery”- Hence, a lion perfectly epitomized the logo for the project.
NB, known for her namesake label – Nidhi Bhandari Fine Couture Footwear, is a wellknown footwear brand in Pune. The Shoe Couturier belongs to the renowned B. U. Bhandari Family, however, she is set on a journey to make her mark in the world of fashion footwear!
When we first spoke to Nidhi, she was about to launch her footwear label in the market. When we heard her story, we decided to place her as a fashion label meant for niche only. From events to hoarding and from magainzes to digital media, everything was handpicked keeping in mind the taste of her target audience.
Calyx – A group driven by purpose and ambition has grown into diverse sectors including Construction, Telecom and Entertainment within a span of two decades. They have emerged strong in all the sectors they are into.
When we were approached for their campaign, we were excited to get associated with a group of that magnitude. “Complimenting to the size of their business, this campaign had to be big”. Calyx had decided to go very aggressive on their offers and discounts for this particular campaign!
Pune’s best kept secret for street shopping – Tulshibaug – has been a paradise for those seeking to experience window shopping and cheap bargains. With the place gaining popularity over decades, the locals and tourists flocking the place has made the place too crowded. However, the religious, traditional, financial and emotional connect that Tulshibaug has with the Pune’s heritage is inseparable.
On that note, Team Saket got to work for our clients Maple Group and Matoshree Estates to come up with something unique whilst not disturbing the connect that Punekars have with Tulshibaug. The answer was – Navi Tulshibaug
Meher is one of our premium fashion clients. They are popular for their woolen and winter wear. When we first came across the logo of Meher, we found it to be a bit old fashioned. The logo needed a revamp. We initially thought of a reindeer as it was widely metaphorical to winter. However, many other big brands including Allen Solly and Abercrombie had a reindeer logo.
We wanted to make the logo stand out from the rest. Our theme for brand communication was wool!
The basic premise of Meher is Woolen Wear and the first thing that comes to anyone’s mind on hearing the term wool is a sheep. We decided to make it a Vector Based Sheep which would be self explanatory.
KEUCO’s passion for the bathroom runs through its veins, and this is evident in our products. At KEUCO, bathroom awakens the emotions. It is an intimate place of well-being. It conveys elegance and luxury, and it combines aesthetics, ergonomics and functionality.
Getting associated with a Germany-based company, Team Saket had to cross their comfort zone and step into a new world; but when creative minds get to work, the tougher it is, the better it gets!
… and it clicked! Our work went across Asia-Pacific region for this multinational client!