‘Hey c’mon guys’ world is changing and we need to change too, let’s rock ‘n’ roll something new in the media. This was the typical morale booster, shot right into our heads by our Director Mr. Soumendu Kuber. Now, this was definitely not the first, but tying knot with an e-commerce client makes all the difference.
Our client My Ghar Seva was very supportive and gave us complete freedom to create a strategy we feel fit for his service oriented company.
In the creative department things started moving. To meet the deadline and to impress our client and to give him nothing less than an armour of God, so that he makes his mark in the first appearance, well there was so much to kill in one shot.
At Saket Communications and Confluence, we are always looking to challenge ourselves, creatively! New ideas, new concepts, new line of thought and NEW Advertising Campaigns. We live in the present and focus of energies on how we can make the most of today.
We had a similar dayat the office recently. One of our premier clients – Triumph B. U. Bhandari briefed us about the Limited Edition Triumph Rocket X Motorcycle Launch. Only 500 motorcycles around the globe, of which, 2 would be sold in Pune. A niche client topped by a niche product needed a niche concept without a doubt.
Meher is one of our premium fashion clients. They are popular for their woolen and winter wear. When we first came across the logo of Meher, we found it to be a bit old fashioned. The logo needed a revamp. We initially thought of a reindeer as it was widely metaphorical to winter. However, many other big brands including Allen Solly and Abercrombie had a reindeer logo.
We wanted to make the logo stand out from the rest. Our theme for brand communication was wool!
The basic premise of Meher is Woolen Wear and the first thing that comes to anyone’s mind on hearing the term wool is a sheep. We decided to make it a Vector Based Sheep which would be self explanatory.
Hence the logo.
KEUCO’s passion for the bathroom runs through its veins, and this is evident in our products. At KEUCO, bathroom awakens the emotions. It is an intimate place of well-being. It conveys elegance and luxury, and it combines aesthetics, ergonomics and functionality.
Getting associated with a Germany-based company, Team Saket had to cross their comfort zone and step into a new world; but when creative minds get to work, the tougher it is, the better it gets!
… and it clicked! Our work went across Asia-Pacific region for this multinational client!
When you plan to do business in Pune, you really have to make sure you fit in. Although very progressive and educated, Punekars are pretty uptight about who they let in their elite circle of being a Punekar.
So when a big brand like the Jalan Group of companies came to us with a problem, we were taken by surprise. Now it so happened that the group who is into real estate and constructions, had noticed that many of their projects were given a stepmotherly treatment by Punekars living in the city areas and ‘Prabhat Road’. Perplexed about the possible causes, the client came to us to dig deeper and give them a transparent report on where they fall short.