Navi Tulshibaug – Reinventing the traditions

Pune’s best kept secret for street shopping – Tulshibaug – has beenĀ a paradise for those seeking to experience window shopping and cheap bargains. With the place gaining popularity over decades, the locals and tourists flocking the place has made the place too crowded. However, the religious, traditional, financial and emotional connect that Tulshibaug has with the Pune’s heritage is inseparable.

On that note, Team Saket got to work for our clients Maple Group and Matoshree Estates to come up with something unique whilst not disturbing the connect that Punekars have with Tulshibaug. The answer was – Navi Tulshibaug

Tulshibag Hoarding - 01

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Meher – With Warm Regards

Meher is one of our premium fashion clients. They are popular for their woolen and winter wear. When we first came across the logo of Meher, we found it to be a bit old fashioned. The logo needed a revamp. We initially thought of a reindeer as it was widely metaphorical to winter. However, many other big brands including Allen Solly and Abercrombie had a reindeer logo.

We wanted to make the logo stMeher logoand out from the rest. Our theme for brand communication was wool!

The basic premise of Meher is Woolen Wear and the first thing that comes to anyone’s mind on hearing the term wool is a sheep. We decided to make it a Vector Based Sheep which would be self explanatory.

Hence the logo.

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