Being in advertising has its perks and high points no doubt. So when the musical legend Shankar Mahadevan calls us up and candidly says that he wants to do a brand new show in Pune soon and wants Saket to be the agency to manage the creatives, it was one hell of a day for us!
What do you do when such a project comes your way? Jump with joy ofcourse and start working!
Well, that’s exactly what we did. The entire office was called for a meeting and we chalked out a tentative plan with dates, publicity, creative route and more. We were all excited and had one thing clear- this event has to stand out; it has to remain a memory in people’s minds- every person who attended the show and even those who missed it should remember it. And while brainstorming, someone suddenly came up with the name- ‘Katyaar to Kajrare’ et voila! the name stuck in everyone’s mind!
‘Hey c’mon guys’ world is changing and we need to change too, let’s rock ‘n’ roll something new in the media. This was the typical morale booster, shot right into our heads by our Director Mr. Soumendu Kuber. Now, this was definitely not the first, but tying knot with an e-commerce client makes all the difference.
Our client My Ghar Seva was very supportive and gave us complete freedom to create a strategy we feel fit for his service oriented company.
In the creative department things started moving. To meet the deadline and to impress our client and to give him nothing less than an armour of God, so that he makes his mark in the first appearance, well there was so much to kill in one shot.
In advertising industry, we often create brand communications, but it’s not always that we get the opportunity to give expression to the human side of a brand. We got this opportunity with B. U. Bhandari, one of the largest business houses in Pune.
For over 95 years, B. U. Bhandari Group has served and operated in several industries like automobile, real estate and fashion. What binds all their ventures is the common thread – the way the brand relates with everybody, their customers, partners, employees and people in general. This is what offers personality to the brand B. U. Bhandari.
A herculean task of designing, branding, promoting and managing the entire event was undertaken by Saket Communications – The 3rd Roll Ball World Cup between December 15-20, 2015 at Shree Shiv Chhatrapati Sports Complex, Balewadi Pune.
The Game of Roll Ball
Roll Ball is a fast paced game that requires a combination of roller skating, Throw Ball and Hand Ball skills. The game was invented by Raju Dabhade in the year 2002 and the game is now is played by more than 65000 players in India and 40 countries in 5 continents globally. The game has high chance of getting into the Olympics.
Promoting a game of that caliber required a completely fresh approach. “Organising local events is one thing and organising a World Cup is yet another”! Our creative team got to work quickly. Being a game of immense national pride, we had already put our hearts into it!
“Bravery accepts no compromises. Courage doesn’t hesitate from sacrifices. The brave live their life on the edge..and they live it large. So when it is a matter of their own homes, why should they accept anything less than large?”
Shaurya Residences was the brainchild of Saket Communications for 3 S Properties, a client that wanted to build homes for defense personnel. As the message was clear, we thought of building a communications campaign on “bravery”- Hence, a lion perfectly epitomized the logo for the project.
Is it a challenge or a cakewalk to create a brand language for an already renowned and beloved brand? Well, thankfully we took it up as a challenge and turns out we nailed it! The brand we are talking about isn’t a product or a service but a person- a super famous musician, Shankar Mahadevan.
Yes, Team Saket was called upon by Shankar Mahadevan himself to manage his social media pages and create a unique brand identity for his social media presence. A daunting task if you ask us- the musical genius has a following of over 6 lakhs fans on his facebook page alone. Creating posts that would appeal to all these different people while keeping Shankar’s ethos intact was an interesting project.
NB, known for her namesake label – Nidhi Bhandari Fine Couture Footwear, is a wellknown footwear brand in Pune. The Shoe Couturier belongs to the renowned B. U. Bhandari Family, however, she is set on a journey to make her mark in the world of fashion footwear!
When we first spoke to Nidhi, she was about to launch her footwear label in the market. When we heard her story, we decided to place her as a fashion label meant for niche only. From events to hoarding and from magainzes to digital media, everything was handpicked keeping in mind the taste of her target audience.
Everybody has that one dream to own a piece of land. While purusuing this dream, many people fall for malicious deals and end up losing their money. Pate Developers wanted help people by giving them the right tools to achieve their dreams.
With the launch of Swarnabhoomi, Pate Developers started their new division which primarily worked on land dealings. They decided to approach Saket Communications for helping them with a kind of creative communication no one had seen before in land dealings.
Investing in a land is costlier than gold. Also, in Marathi language, soil has high emotional connect. We mixed the two and came up with the name – Swarnabhoomi.
TAG Awards, presented by The Active Group, have been recognising the most creative advertising campaigns in Pune for over a decade now. This year, Saket Communications won 3 awards in different categories.
The two categories which are awarded are Silver and Bronze!
We believe you must have already seen our video related to our TOUCH philosophy and even read about our thought behind it. Well, if you haven’t, check it out on B. U. Bhandari Touch Facebook Page
Today’s post, however, is about our choice of using the ‘line art’ to design our B. U. Bhandari TOUCH creatives. We are sure you must have struck a chord when you saw the dotted lines throughout the videos and Facebook posts we have created for the brand for over a year now.
So let’s take a moment and reflect on this peculiar choice of ‘line art’.
In order to explain this, we need to take you to the Group’s history and ideology in a nutshell. The B. U. Bhandari Group started way back in the 1920’s and has consistently expanded through hard work and clear work ethics. Over the long period of 96 years, the Group is now recognised for its impeccable service, wonderful customer-care and constant innovation- be it through the product range or offerings.
The Group has 8 different brands under its umbrella and each of the brands has created its own niche in their segments. Right from automobiles to housing and footwear to animation studio, the B. U. Bhandari Group gives its customers a wide variety of services and products to choose from.