A herculean task of designing, branding, promoting and managing the entire event was undertaken by Saket Communications – The 3rd Roll Ball World Cup between December 15-20, 2015 at Shree Shiv Chhatrapati Sports Complex, Balewadi Pune.
The Game of Roll Ball
Roll Ball is a fast paced game that requires a combination of roller skating, Throw Ball and Hand Ball skills. The game was invented by Raju Dabhade in the year 2002 and the game is now is played by more than 65000 players in India and 40 countries in 5 continents globally. The game has high chance of getting into the Olympics.
Promoting a game of that caliber required a completely fresh approach. “Organising local events is one thing and organising a World Cup is yet another”! Our creative team got to work quickly. Being a game of immense national pride, we had already put our hearts into it!
The logo was the 1st challenge – It had to be self-explanatory! After a round of brainstorming, we came up with this. Any game is won by the winning shot – and that’s what we scored! The Winning Shot, which became immensely popular during the game. 32 countries participated in the World Cup, each trying to score the winning shot!!
Overall branding, positioning and advertising went along the same lines.
The execution of the World Cup was a real ask! An event of this scale needed some serious planning, handling and execution!
The event was a grand success!
When last checked – the updates, results, photos, videos and news we posted had reached more than 2.5 million people around the globe through our digital media campaign for 3rd Roll Ball World Cup in a month’s time! That’s just Facebook. Similar results are expected on Twitter, G+, Youtube, Newspapers, Press Release, Website Updates and Live Streaming on DD Sports.
With a World Cup under its belt, Team Saket have added another feather in its cap… and we are ready for a new challenge.