Genelia – The perfect jewel for Chandukaka Saraf

Genelia – The perfect jewel for Chandukaka Saraf

One of the most innovative and growing jewellery brands of Maharashtra– Chandukaka Saraf Jewellers needed a fresh face which is loved by the people of Maharashtra.They wanted to change the perception the people had about diamonds and make them realize that diamonds can also shine on a commpon man’s body. Hence, they wanted a brand face that that belonged to a traditional Maharashtrian family which would take the brand to a whole different level.

Saket Communications being their Celebrity Management agency was rightly approached for the same two years back. We suggested them that Genelia Dsouza would be a perfect choice for endorsing their brand, to which they agreed. A unanimous decision was taken that Genelia will be the face for Chandukaka Saraf Jewellers and a two-year contract was signed accordingly.

After finalizing all the terms, Team Saket started working on the shoot scheduling, costume designing, and all the other details.The entire campaign, right from appearances to photo shoot execution and logistics was done by Team Saket. Jatin Kampani, one of the top five photographers from the industry shot the most beautiful pictures of Genelia Dsouza at Mehboob Studio, Mumbai.

It was a very successful shoot which was shot on a pleasant Sunday morning at one of the most happening studios in Mumbai. The shoot started at 9 in the morning and lasted till 5 in the evening. There were six to seven costume changes and an equal number of jewellery changes.

Genelia Dsouza being one of the most adored face in India, gave the perfect visibility to Chandukaka Saraf jewels which looked extremely mesmerizing on her.The association has been going really well as the trio of client – celebrity and agency has been going well for last 2 years. Genelia Dsouza is happy with it and has appreciated the way how Team Saket works and manages her.The success goes hand in hand as everyone involved in this amalgamation has had a steady growth over the years. We hope to continue doing so.


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