We, Team Saket, are in the business of storytelling through various mediums. We think, innovate, conceptualise, design and execute stories everyday. One such amazing story is Punyatli Gaadi
It all started with a thought from one of our top clients – B. U. Bhandari . They have been active in Pune’s changing scenario for past 98 years and are now known as one of the top dealers of Volkswagen Cars in the world. As Volkswsagen Ameo is designed and manufactured in Pune, we decided to redesign Ameo and named it Punyatli Gaadi.
In advertising industry, we often create brand communications, but it’s not always that we get the opportunity to give expression to the human side of a brand. We got this opportunity with B. U. Bhandari, one of the largest business houses in Pune.
For over 95 years, B. U. Bhandari Group has served and operated in several industries like automobile, real estate and fashion. What binds all their ventures is the common thread – the way the brand relates with everybody, their customers, partners, employees and people in general. This is what offers personality to the brand B. U. Bhandari.
We believe you must have already seen our video related to our TOUCH philosophy and even read about our thought behind it. Well, if you haven’t, check it out on B. U. Bhandari Touch Facebook Page
Today’s post, however, is about our choice of using the ‘line art’ to design our B. U. Bhandari TOUCH creatives. We are sure you must have struck a chord when you saw the dotted lines throughout the videos and Facebook posts we have created for the brand for over a year now.
So let’s take a moment and reflect on this peculiar choice of ‘line art’.
In order to explain this, we need to take you to the Group’s history and ideology in a nutshell. The B. U. Bhandari Group started way back in the 1920’s and has consistently expanded through hard work and clear work ethics. Over the long period of 96 years, the Group is now recognised for its impeccable service, wonderful customer-care and constant innovation- be it through the product range or offerings.
The Group has 8 different brands under its umbrella and each of the brands has created its own niche in their segments. Right from automobiles to housing and footwear to animation studio, the B. U. Bhandari Group gives its customers a wide variety of services and products to choose from.