Shankar Mahadevan’s thrilling concert Katyaar to Kajarare was back with a bang this december. This time it was Nagpur, the Orange City! Hosted by NMC(Nagpur Municipal Corporation), the event took place at Yashwant Stadium in Dhantoli. The show was made free this time and it was a full House! A whopping audience of 40K people attended the show. Ten thousand other people had to go back because the stadium had reached its full capactiy to accomodate the audience. The whole venue was buzzing with energy and the audiences were charmed by Shankar Mahadevans’s magical voice.
Being in advertising has its perks and high points no doubt. So when the musical legend Shankar Mahadevan calls us up and candidly says that he wants to do a brand new show in Pune soon and wants Saket to be the agency to manage the creatives, it was one hell of a day for us!
What do you do when such a project comes your way? Jump with joy ofcourse and start working!
Well, that’s exactly what we did. The entire office was called for a meeting and we chalked out a tentative plan with dates, publicity, creative route and more. We were all excited and had one thing clear- this event has to stand out; it has to remain a memory in people’s minds- every person who attended the show and even those who missed it should remember it. And while brainstorming, someone suddenly came up with the name- ‘Katyaar to Kajrare’ et voila! the name stuck in everyone’s mind!
Is it a challenge or a cakewalk to create a brand language for an already renowned and beloved brand? Well, thankfully we took it up as a challenge and turns out we nailed it! The brand we are talking about isn’t a product or a service but a person- a super famous musician, Shankar Mahadevan.
Yes, Team Saket was called upon by Shankar Mahadevan himself to manage his social media pages and create a unique brand identity for his social media presence. A daunting task if you ask us- the musical genius has a following of over 6 lakhs fans on his facebook page alone. Creating posts that would appeal to all these different people while keeping Shankar’s ethos intact was an interesting project.